THE SALON

BLOWW's flagship West End store launched in December 2005 and is one of the largest and certainly most talked-about premises to open in many years. Located at the very centre of the West End, in Regent Place, the space is on two floors and incorporates the stunning and thoroughly individual design elements that typify the BLOWW approach. From the moment you step inside, you can see the work of Paul Merritt and his design team, who have encompassed every part of the BLOWW philosophy, from the black illustrated wallpaper and granite ‘catwalk’ to the specially commissioned soundtrack and lobby area selling fresh light lunches, soft drinks and cocktails. A private VIP area and relaxing wash stations offer added luxury.!