BLOWW JOINS PRESTIGIOUS WELLA PORTFOLIO
19.01.05
Paul Merritt and Adee Phelan, stars of the hit TV Show, 'The Salon', and award-winning stylists in their own right, have joined forces to launch their exciting new venture, BLOWW, and have chosen leading hair care company, Wella, as their official professional product, education and business partner.
BLOWW is currently situated in an 18th century shoe factory in the West End of London in Gosfield Street, which has been redesigned into a state-of-the-art salon and studio space, offering clients a unique and exclusive service. BLOWW's flagship London store in the Regent Street area is scheduled to open in Spring 2005.
“Wella is delighted that Paul and Adee have chosen to work with us for the launch of their new store, BLOWW, and we look forward to supporting them with this exciting venture,” comments Steve Lowe, Executive Director, Professional Division, Wella UK.
BLOWW’s Managing Director Nick Edgeley says, “Wella’s support gives BLOWW a great platform to develop a unique and innovative hairdressing environment.
Their initial response to us was hugely refreshing, and it’s an ideal marriage of the experience and creative vision of two of the industry’s biggest names. We are determined to share that commitment and demonstrate what a great partnership this will be.“
